澤皓建材對多個地區的銷售市場做總結調查發現,市場消費者對玻纖瓦產品的原創和創新需求越來越高,趨于相似的產品逐漸對消費者失去吸引力,盡管價格一降再降,但是卻依然難以調動消費者的購買興趣。
Ze Hao building materials summary survey found that many parts of the market, the consumer market is the higher of the asphalt tile products of original and innovative demand similar products, tend to gradually lose their appeal to consumers, although the price fall, but it is still difficult to arouse consumers' interest.
據了解,有—半以上的消費者,逛建材市場時,首先看重的是玻纖瓦產品質量.一方產品是否有特點.也就是說更加看重產品的原創和創新,反而對價格并不那么看重.這也說明了,消費者正在從看價格向產品內涵的轉變,這也要求玻纖瓦廠家是時候注意產品的創新了。
It is understood that there is more than half of consumers visiting the building materials market, the first value is the asphalt tile product quality. Does it have the characteristics of a product. That is to say the value of the product is more original and innovative, but the price is not so valued. It also shows that, from the perspective of consumers are price changes to the content of products it also requires, glass tile manufacturers are attention to product innovation.
一方面,玻纖瓦廠家產品的創新力度也是一種實力的體現,產品研發和創新設計國內對玻纖瓦廠家的實力要求很大,國家標準參數也是非常苛刻的,實力較弱的玻纖瓦廠家這方面勢必無法保障,也即是質量無法達到滿意,這是衡量一個企業的研發和設計創新實力的標準,更是未來行業創新與發展的基石,如何更好的去創新產品為更多的客戶服務,成為新型環保節能屋面系統的一個發展動力。
On the one hand, reflect the glass tile manufacturer's products innovation is a kind of strength, product development and innovation design of domestic glass tile manufacturers require great strength, national standard parameters are very harsh, the weaker the glass tile manufacturers will not be able to guarantee, which is unable to achieve satisfactory quality, this is a measure of a corporate R & D and design innovation strength of the standard, it is the cornerstone of future industry innovation and development, how better to innovative products for more customer service, has become a new impetus to the development of environmental protection and energy saving roof system.
另—方面,隨著消費者經濟能力的提高,生活品味隨之提升,對產品的要求也越來越高,尤其是80、90后伴隨著互聯網成長起來的年輕—代,對于個性化生活的追求也越來越大.這也促使了玻纖瓦廠家要不斷加大原創和創新的投入.
On the other hand, with the consumer economy ability, will enhance the taste of life, the products are increasingly high requirements, especially the 80, 90 after the Internet has grown up along with the young generation, for the pursuit of personalized life is also growing. This prompted glass tile manufacturers to constantly increase the originality and innovation input.
澤皓建材自2015年開始便大力注重產品研發和創新,組建國內外頗具實力的研發團隊,并不斷引進美國的先進設備和技術,結合西方美學以及東方的審美,研發出更加符合中國消費者的產品。比如外型上,研發出新型的歌德型、馬賽克型以及魚鱗型瀝青瓦;顏色上,基于國人的大紅色之外,純黑紅色,灰藍色,灰黑色的出現,不斷的讓市場路子變得越來越寬,也使得消費者更為的親賴。
Ze Hao began building materials to focus on product development and innovation since 2015, the formation of domestic and foreign strong R & D team, and constantly introduce advanced equipment and technology in the United States, combined with western aesthetics and oriental aesthetics, developed in line with China consumer products more. Such as appearance, develop new type, type and scale of Goethe mosaic type asphalt tile; color, based on the outside, Chinese red black red, blue gray, dark gray, continue to let the market become more and more wide road, also makes the consumer more pro lai.
市場競爭越來越激烈,玻纖瓦廠家畫對激烈的競爭需要從自身做起,強化自身實力,大力發展原創和創新能力.吸引更多消妻者的關注和認可。
Increasingly fierce competition in the market, glass tile factory painting on the fierce competition from their own needs to start, strengthen their own strength, to develop original and innovative ability.
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